The Seattle Post-Intelligencer deployed a customized digital newsreader application designed to give readers a more intuitive and reader-friendly way to view the publication’s content, the paper said.
Tacoma, Wash.-based interactive design and development firm IdentityMine developed the app.
The PC-based PI Reader lets readers view content in a format that mimics the look and feel of the printed edition, according to the vendor.
Users running Microsoft Windows XP or Windows Vista can connect to the Internet and synchronize the latest news from the publication to their desktops, and since the content resides locally, it can then be viewed whether or not a computer is connected to the Internet.
“The newsreader experience opens the door to a medium that entices readers with its familiar interface and encourages them to explore the publication’s interactive content and advertisements,” said Chad Brown, senior vice president of products and services at IdentityMine.
A sample of the P-I Reader’s content is available on www.seattlepi.com.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment