The Philadelphia Inquirer and the Philadelphia Daily News partnered with Yahoo Inc. to use features offered by the Newspaper Consortium.
Under terms of the deal, Philly.com will use Yahoo’s display advertising technology and be represented nationally by Yahoo sales staff, while Philly.com sales staff will represent Yahoo locally. Philly.com’s local content will also be transmitted across Yahoo’s network.
Philly.com will continue to use employment-classified services from Monster.com. Last year, Philly.com was the first U.S. daily to partner with Monster.com’s online employment initiative.
“Working with Yahoo as a member of its Newspaper Consortium will give Philly.com the opportunity to share its award-winning local content with its users and advertising with Yahoo’s 131 million monthly visitors, targeting those with interest in the Philadelphia area,” said Eric Grilly, president of Philly.com.
Grilly, formerly president and CEO of MediaNews Group Interactive, worked for the Denver-based newspaper group last November when the partnership between Yahoo and the Consortium was first announced.
In addition to Philly.com, other newspaper publishers joining the Newspaper Consortium are GateHouse Media Inc. and Paxton Media Group. Two other papers, Tribune-Review Publishing Co. in Pittsburgh and The Day in New London, Conn., are also using Yahoo employment features.
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