Gannett Co. Inc.’s Newspaper Network of Central Ohio launched an online voting guide based on software from Caspio Inc.
The hyper-local guide allows candidates to enter their personal biographies, upload photos, address key campaign issues and answer specific questions posed by the newspapers.
The candidate profiles and positions are then published through automatic and interactive interfaces on NNCO Web sites for readers to access.
Web site users can review, compare and select their preferred candidates and ballot initiatives, plus print a personalized ballot to take to the election polls.
Caspio also provided NNCO with reverse-publishing tools to convert the online database into traditional page format for print editions.
NNCO consists of 10 newspapers, including the Chillicothe Gazette, Newark Advocate, Lancaster Eagle-Gazette and Port Clinton News Herald.
Voter Guide
Caspio is offering its 2008 Voter Guide system to newspapers and online media that are seeking local, county, state and federal coverage for the upcoming election year.
Meantime, Caspio said Media General will roll out its database software groupwide after evaluations at The Tampa (Fla.) Tribune and Winston-Salem (N.C.) Journal.
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