Tuesday, April 1, 2008

St. Pete, Knoxville, Lawrence papers take honors at Edgie ceremony

N&T Staff Report

ORLANDO, Fla. — The NAA’s Digital Media Federation handed out its annual Digital Edge awards last month.

The winners were selected by a panel of 28 judges and were selected for their strategy, creativity, impact in the local market and adaptability to other markets.

The Journal-World in Lawrence, Kan., The Knoxville (Tenn.) News-Sentinel and St. Petersburg (Fla.) Times won Best Overall News Site in their categories, respectively.

The Journal-World walked away with four Edgies, including Best Overall News Site, Most Innovative Multimedia Storytelling, Best Local Guide or Entertainment Site and Best Local Shopping and Directory Strategy.

The News-Sentinel and (Minneapolis) Star Tribune each won three Edgies.

This year’s Online Innovator award went to Dan Shorter, formerly general manager of the Palm Beach (Fla.) Post and now the Star Tribune’s president of digital media (see page 3).

Shorter, a 25-year industry veteran, has held a variety of newsroom positions, including assistant to the managing editor and executive business editor, prior to becoming involved with online media in the mid-1990s.

Under his guidance, Shorter’s team has won more than 25 national awards for innovation and best practices, including several Digital Edge Awards from the NAA.

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