MediaNews Group is rolling out health information and associated social networking features across its Web sites as the publisher adds more specific user content.
The publisher tapped San Francisco-based TauMed Inc. to underpin the service.
TauMed’s medical, health and lifestyle information will be added to all of MNG’s newspapers’ and regional portals’ Web sites. Users as well as healthcare professionals generate content.
Three Connecticut papers — the (Bridgeport) Connecticut Post, Greenwich Time and the Advocate in Stamford — and the Chico (Calif.) Enterprise Record were the first four MNG dailies to add the TauMed content to their Web sites.
The sites boast TauMed’s health channel, which includes social networking tools, user-generated content and video, said Tauseef Bashir, TauMed’s president and chief executive officer.
TauMed will host, manage and distribute all of the user-generated content.
Bashir said TauMed’s social networking features allow users to create personalized “My Health Space” portfolios that contain content unique to their experiences.
“People have the option of creating a personalized health space so a registered user can keep track of different subscriptions and information and interact and connect with other online community members,” he said.
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