Journal Communications Inc. said it will roll out Clickability Inc.’s Web content management software to underpin its Milwaukee Journal Sentinel, community newspaper, radio and television Web sites.
Under the new multiyear agreement, Clickability will develop, host, and provide the content management system for all of Journal Communications’ media and niche portal Web sites.
For Journal Communications’ Milwaukee television and radio stations, Clickability will partner with Broadcast Interactive Media to provide Web content services.
Meantime, Clickability said that it joined Google’s Website Optimizer Technology Partner program.
As a member, Clickability will allow its customers to revise their Web site content based on results generated from Google Web site Optimizer, which indicates which content and layouts are most effective in reaching an audience.
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