Hearst Newspapers is rolling out ad-supported Internet video channels using software from Brightcove.
The San Francisco Chronicle and Houston Chronicle will be the first two papers to launch the service later this year, Hearst said.
Vlogs
“We are excited to roll out Internet video channels and vlogs,” said Lincoln Millstein, senior vice president and director of digital media for Hearst Newspapers. “The video will enhance offline content and will also build an entire experience and community around this new content.”
Channels
With Brightcove, Hearst will be able to create ad-supported video channels on the newspapers’ Web sites, through affiliates across the Web and on Brightcove.com. Newspapers will also be able to solicit and post video from readers.
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