The Kansas City (Mo.) Star formally launched its E-Star electronic edition following a short trial.
The edition is powered by Olive Software Inc.’s ActivePaper Daily app.
“The reason that we went with Olive is because the app is much more intuitive, it is much easier to navigate and find your way through the architecture of the printed product,” said Joe Coleman, The Star’s product development director of circulations.
The paper first introduced an e-edition three years ago, using software from another vendor that was part of a corporate-wide initiative by Knight Ridder, The Star’s former owner.
E-Star now boasts more than 1,700 subscribers, Coleman said, up significantly from the 170 reported last year.
“We retained 95 percent of its customers who were on the (older) product when the paper converted over to the Olive platform in April,” he said.
As part of the official launch, The Star is offered free two-week subscriptions to users at www.kansascity.com.
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