Washingtonpost.Newsweek Interactive incorporated Pluck Corp.’s SiteLife Social Media suite on its MyPost Web site.
The move adds site-wide user-generated content and social networking features that allow readers to interact with editors and other readers through story-level comments, blogs and topic-targeted communities around various news stories and themes.
“By deploying Pluck SiteLife to create MyPost we’re giving people another way to interact more deeply with the site and with each other, a strategy we have long believed will ultimately turn more visitors into loyal users,” said Jim Brady, executive editor, washingtonpost.com.
The personalized MyPost pages allow readers to upload an image, publish biographical information and track discussion groups.
It will also aggregate all comments a reader leaves on washingtonpost.com articles.
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