The Star-Ledger in Newark, N.J., Philadelphia Inquirer, Philadelphia Daily News and the St. Louis Post-Dispatch are among newspapers to recently install Web-based ad sales software from AdStar Inc.
The online app automates ad development and placement, allowing customers to create print and online advertisements for vertical classified ad markets, AdStar said.
AdStar’s technology is used on Philly.com’s auto; real estate and recruitment classified advertising channels. The recruitment ad channel is also integrated with Monster.com, Philly.com’s partner for job postings.
The online edition of The Star-Ledger recently launched its AdStar-powered real estate advertising channel and will be installing AdStar’s technology for auto, recruitment and general merchandise advertisements.
AdStar also completed the installation of software supporting recruitment advertisements on the Post-Dispatch’s STLtoday.com site and is in the process of installing software for the newspaper’s auto, real estate and general merchandise advertising sections.
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