Clickability Inc. launched a hosted version of its Web content management software that allows newspapers to produce content for a variety of channels, including smartphones.
The Clickability On Demand WCM Platform includes hosting, security, data storage, service-level agreements and provisions for disaster recovery, said Robert Carroll, vice president of marketing.
The software lets publishers tailor content for myriad channels, including PDAs, smartphones and electronic readers such as Amazon.com’s Kindle. Philadelphia Media Holdings LLC, an early user, tapped the app to enable the distribution of philly.com to Kindle customers. Other newspapers could do the same thing, Carroll said.
“In the future content could potentially go out to the entertainment system of your car, your home and a whole variety of outlets,” Carroll said. “We’d like to think of the software as a device-agnostic, multichannel delivery” system, he said. “That’s becoming a big issue as people are getting newspaper content from a variety of different devices.”
The versions and their costs:
• Clickability Express Edition, with a one-time implementation fee ranging from $15,000 to $20,000 and a $2,999 per-month subscription fee.
•Clickability Professional Edition, for mid-range sites, with a one-time implementation fee ranging from $30,000 to $75,000 and a $4,999 per-month subscription fee.
• Clickability Enterprise Edition, for global publishing and complex enterprises, with a one-time implementation fee beginning at $75,000 and a $7,999 per-month subscription fee.
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