The (New York) Daily News said it would beef up its online advertising capabilities by rolling out Quigo’s AdSonar pay-per-click contextual advertising software.
AdSonar will let the paper launch its own auction-based pay-per-click advertising program using content-targeted sponsored links, the firm said.
“Being part of Quigo’s extensive network of other local, regional and national sites will allow us to benefit from many other advertisers seeking to target the greater New York metropolitan area,” said Jon Beck, director of online sales and business development at the Daily News.
Quigo has installed AdSonar at 150 local, regional and national newspaper sites including the Chicago Tribune, USA Today, Cox Newspapers, Hearst Co., McClatchy Co., Media General and Morris Communications.
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