The Aberdeen (S.D.) American News tapped Saxotech for its Saxotech Online Web publishing software in a move to improve online user experience, sell content online and improve the flow of content from its editorial app to the Web, Saxotech said. The Web publishing software will integrate with all of the newspaper’s existing software.
“We’re excited by the opportunities that the Saxotech Online solution provides us,” said Jerome Ferson, president and publisher of the American News.
Saxotech’s recent integration of Omniture SiteCatalyst will allow American News to access the Web analytics tool to provide real-time interactive reporting, Saxotech said.
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