Reuters said it will offer Pluck Corp.’s BlogBurst blog syndication service to thousands of its media partners worldwide.
BlogBurst is a blog syndication network that provides content to several newspapers including the Washington Post, San Francisco Chronicle and Austin (Texas) American-Statesman.
BlogBurst content will be available to Reuters’ media clients in the coming weeks, Reuters said.
Reuters Media President Chris Ahearn said its partnership with Pluck is a part of the media company’s strategy to embrace new digital platforms, including user-generated and moderated content.
“With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere,” he said in a statement.
As part of the deal, Reuters made an undisclosed investment in privately held Pluck.
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