NAA hands out Edgies

N&T Staff Report

LAS VEGAS - The Newspaper Association of America’s New Media Federation announced its annual Digital Edge Awards at this year’s Marketing conference.

This year’s winners were selected from 199 entries in nine categories including best overall news site, most innovative multimedia storytelling and best local guide or entertainment site.

The Naples (Fla.) Daily News, The Roanoke (Va.) Times and The Washington Post were awarded best overall news site in their respective circulation sizes.

Altogether, Edgies were handed out to 20 newspapers, while three papers received multiple awards. The Naples Daily News went home with four, the (Minneapolis) Star Tribune received three and the Lawrence (Kan.) Journal-World got two.

In addition to awarding Edgies, New Media Federation members also presented the Online Innovator Award to Steve Yelvington, media strategist for Morris DigitalWorks.

Among the winners:

Best Overall News Site

Circulation less than 75,000
-Naplesnews.com, Naples Daily News

Circulation 75,000-250,000
-Roanoke.com,The Roanoke Times

Circulation Greater than 250,000
-washingtonpost.com, The Washington Post

Most Innovative Multimedia Storytelling

Circulation Less Than 75,000
-Studio 55 vodcast, Naples Daily News

Circulation 75,000-250,000
-John Muir Trail blog, The Fresno (Calif.) Bee

Circulation Greater than 250,000
-Chicagotribune.com, Chicago Tribune Interactive

Most Innovative Visitor Participation

Circulation Less Than 75,000
-Savannahnow.com / Savannah (Ga.) Morning News

Circulation Greater than 250,000
-Gasparilla, The Movie, TBO.com/Tampa (Fla.) Tribune

Best Design and Site Architecture

Circulation Less Than 75,000
-Lawrence.com, World Online, Lawrence Journal-World

Circulation 75,000 to 250,000
-Statesman.com/austin360, Austin (Texas) American-Statesman

Circulation Greater than 250,000
-StarTribune.com, Star Tribune

Best Classified Innovation

Circulation Less Than 75,000
-Gainesville Sun online classifieds and www.GainesvilleList.com, The Gainesville (Fla.) Sun

Circulation 75,000 to 250,000
-Hartford Courant Pets, The Hartford (Conn.) Courant

Circulation Greater than 250,000
-MiamiHerald.com, Pets Classifieds, The Miami Herald, www.buyit.miami.com/findit/ pets/index.htm

Best Use of Interactive Media

Circulation Less Than 75,000
-Pigskin Review, Amarillo.com/Amarillo (Texas) Globe-News

Circulation 75,000 to 250,000
-RandomThis, The Knoxville (Tenn.) News Sentinel

Circulation Greater than 250,000
-azcentral.com, The (Phoenix) Arizona Republic

Best Advertising Program

Circulation Less Than 75,000
-Latest News Expandable Ad, Prime Home Builders, Naples Daily News

Circulation 75,000 to 250,000
-PalmBeachPost.com, Mobile Ad Services Program, Palm Beach (Fla.) Post

Circulation Greater than 250,000
-Tampa Bay Hooters Swimsuit Pageant & Beach Party, St. Petersburg (Fla.) Times

Best Local Guide or Entertainment Site

Circulation Less Than 75,000
-Lawrence.com, World Online, Lawrence Journal-World

Circulation 75,000 to 250,000
-Spokane7.com, SpokesmanReview.com, The Spokesman Review, Spokane, Wash.

Circulation Greater than 250,000
-Vita.mn, StarTribune.com, Star Tribunes

Best Local Shopping & Directory Strategy

Circulation Less Than 75,000
Naplesnews.com Restaurant Guide - Naples Daily News

Circulation 75,000 to 250,000
Tri State Home Show - Evansville (Ind.) Courier

Circulation Greater than 250,000
ShopMinnesota - Star Tribune