LAS VEGAS - This year’s NAA Marketing conference attracted more than 2,500 newspaper industry participants to the Mandalay Bay Convention Center, eclipsing the 2006 conference.
Among the major announcements:
*Shoom Inc. said Gannett Co. Inc. will deploy its eTearSheets hosted ad management application across all of its 90 U.S. dailies.
*AdStar Inc. and Kaango Inc. announced a long-term marketing agreement that lets Kaango integrate AdStar’s Web-based Ad Sales app into its software. MediaNews Group is the first media organization to offer the integrated platform on its newspapers’ Web sites, with a launch set for the first quarter of 2007, the companies said.
*Morris DigitalWorks released mdTransit 2.2, a new version of its online automotive advertising app. Some new features in the software include a new-car-configurator, improved search options, a “most popular” module and printer-friendly style sheets, Morris said.
*AdMission Corp. announced the availability of video ads on its AdMission platform. Two types of video ads are available to advertisers across a range of ad formats, the company said.
Meantime, AdMission released Spotlight Ads 2.0, which includes five additional ad sizes, larger branding areas, tagged data feed imports and ad performance tracking, AdMission said.
*Legacy.com launched Gadzoo.com, a new service that provides newspapers an online classified advertising engine geared for pet enthusiasts.
Next year’s Marketing conference will be Feb. 24-27 at the Orlando, Fla., World Center Marriott Resort and Convention Center.
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