The (New York) Daily News is the latest newspaper to partner with Yahoo and use features offered by the Newspaper Consortium.
The Daily News is the largest to join the group, which was launched over a year ago and now includes 21 newspaper companies, representing close to 400 dailies, said Yahoo.
Under terms of the deal, the Daily News will use Yahoo’s display advertising technology and be represented nationally by Yahoo sales staff, while Daily News’ sales staff will represent Yahoo locally. The paper’s local content will also be transmitted across Yahoo’s network.
To date, Yahoo HotJobs has launched 160 newspaper co-branded job sites that serve 377 newspapers.
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