Saturday, December 1, 2007

N.Y. Times Co. adopts Facebook Ads

The New York Times Co. said it signed on with the new Facebook Ads system, which allows users to learn about content generated by The Times, The Boston Globe and papers operated by the New York Times Regional Media Group.

The NYTimes.com Facebook page, www.facebook.com/nytimes, allows users to interact and affiliate with The Times in the same way they interact with other user profiles.

The Boston.com page, www.facebook/boston, also went live as did the Gainesville (Fla.) Sun’s http://gatorsports.com/facebook site.

Additionally, NYTimes.com and some of the Regional Media Group properties beginning with Gainesville.com, Gainesvillesun.com and Gatorsports.com will participate in a program called Beacon.

Beacon gives Facebook members the option to share travel rating data with their Facebook friends.

Boston.com will also participate in the coming months.

Meantime, The Washington Post last month released newsTracker, an application that lets Facebook users quickly search for news about topics they deem important.

The Post developed the software, which monitors news from The Post and some 400 other worldwide news sources, according to Rob Curley, vice president of product development for Washington Post Newsweek Interactive.

A posting on Curley’s Web site said WPNI developed the software to capitalize on the growing popularity of the social networking site, which has more than 36 million users.

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