Gannett Co. Inc. and Tribune Interactive, a division of Tribune Co., announced a joint venture to expand a national network of local entertainment Web sites under the Metromix brand.
The newly formed company, Metromix LLC, will focus on launching Metromix.com in the nation’s top-30 markets plus other key metro areas in the coming months. It will be equally co-owned by the two parent companies.
Additional terms of the venture were not disclosed.
Metromix currently is available in New York, Los Angeles, Chicago and other large Tribune markets. Each Metromix site is a guide to area restaurants, bars and clubs, events, concerts and movies. Users are typically 21 to 34 years old.
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