Chicago Tribune Media Group said the number of unique visitors to the Chicago Tribune’s Web site soared 55 percent since the paper redesigned the page in June 2007.
The company said the site attracted 4.8 million unique visitors in June 2008, nearly doubling the audience of its closest local online news competitor.
“The jump in our Web traffic reflects the increased interactivity that our sites offer as a result of improvements we made last year,” said Alison Scholly, vice president of interactive.
Site improvements included frequent updates, a greater emphasis on photos, graphics and maps and improved search functionality.
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