Capitalizing on the popularity of the Apple iPhone, newspapers and vendors released free applications aimed at the second-generation model released this summer.
The New York Times, for example, launched software that gives readers offline reading capabilities, a photo browser with links to related articles and personalization options for users of both the iPhone and iPod touch models.
It syncs via Wi-Fi or the user’s cellular network and downloads the latest news directly to the device, giving readers access to content offline and in airplane mode.
NewsGator Technologies Inc., meantime, released its NetNewsWire app that syncs with its suite of RSS readers, including NetNewsWire for Macintosh, FeedDemon, Inbox and NewsGator Online. The application is available from Apple’s App Store, which was launched in conjunction with the retooled iPhone.
Washingtonpost.com launched an optimized version of its site for Apple iPhone users, using software from Crisp Wireless. Crisp apps will allow users to share the paper’s content among popular microblogging and social networking Web sites, including del.icio.us and digg.
Overseas, Sweden’s Dagens Nyheter rolled out iPhone-specific features on its mobile portal, mobil.dn.se, which were developed by Norwegian vendor Mobiletech.
Enhanced features include fingertip-sized navigation controls.
The paper’s support for the iPhone is built into the same mobile portal framework that DN uses to beam information to users of other cell phone models. Mobiletech engineered the site with device-detection capabilities that eliminate the need for DN to support an iPhone-specific URL.
The iPhone’s launch has increased the amount of mobile Internet usage in Europe, said Nick Robertshawe, a business development specialist at Mobiletech.
“This has been specifically evident in sites that are tailored to the unique presentation and user interface of each device,” he said. “In the case of the iPhone we have developed sites that use the iPhone navigation, including slide shows and larger and longer-sized clickable sections and links.”
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