Topix announced six new content partnerships, giving visitors in each of the United States’ 32,500 ZIP codes access to localized event and entertainment information, business directory data, pet classifieds, mortgage resources, and apartment listings.
Information from Eventful, a database containing more than 8 million events, and Zap2It, which collects movie show times and television listings, is part of the new offering. Topix also partnered with four other companies, InfoUSA, LiveDeal, Apartments.com and Informa Research Services, as part of its expansion.
Meantime, Topix is introducing a headline widget this month that will use the company’s categorization technology to return highly relevant articles and related categories to its newspaper customers.
Papers can customize the results to include headlines from around the Web, or restrict them to links specifically from their property.
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