Yahoo said that it has driven more than 100 million visits to Newspaper Consortium member Web sites through the distribution of local news headlines across the Yahoo network.
Under a content distribution program, Newspaper Consortium member sites provide news headlines to Yahoo for placement across Yahoo properties, including the Yahoo home page, news, finance and sports, as well as across its mobile network and messenger service. The links take Yahoo users directly to the full articles on the local news sites.
Content distribution is just one of the components of the partnership between the Newspaper Consortium members and Yahoo. Initially focused on providing a local and national recruitment network through Yahoo HotJobs, the Newspaper Consortium is expanding to provide member newspapers with Yahoo’s advertising platform technology.
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